Survey: Consumers Might Read Organic Label Differently Than Organic Standards Board
The Organic Ingredient market continues to grow as consumer acceptance of organic foods increases. However, many end users are still “uninformed” when it comes to exactly what constitutes organic foods. From the manufacturing side, it is critical for our clients to know exactly what is (or isn’t) used in the manufacture of organic ingredients we source for them. We make it a priority to understand the client needs and ensure supply matches those expectations. And where possible, provide alternatives for our clients to consider when those alternatives can offer a different organic claim. Here is a link to an interesting article out this week that covers the lack of clarity found with organic ingredient supplies.